Movement Music Festival

Client Story | Music Festival | Read Time: 4 Minutes

How Movement Detroit 2019 boosted their ticket revenue by 22% in 1 year




22%

Increase in revenue year over year and a 14% increase in ticket volume.

Client Story Illustration
18%

See Tickets' Digital Marketing contributed 18% of total 2019 revenue.

Client Story Illustration
$299

Return for every advertising spent.

Objectives

Each year on Memorial Day weekend, thousands of people from across the globe gather in the birthplace of Techno to celebrate the heritage of Detroit and its musical influence over countless generations, new and old. Movement Music Festival is one of the longest-running dance music events in the world, committed to showcasing authentic electronic music and providing an experience unlike any other. The festival takes place in Hart Plaza – Detroit’s legendary riverfront destination.

Movement prepares for each festival year with ambition, reaching for growth in revenue while seeking to attract more attendees and fans in an increasingly crowded marketplace. They understood the necessity of optimizing their media spend and of carefully selecting their marketing tactics among an almost infinite menu of options.

Solutions

A paid social media campaign was run on a $2,500 budget across Facebook and Instagram, reaching 352K impressions.

Results

Every $1 dollar spent on advertising yielding a return of $299, providing Movement with a significant return on their ad investment.

Of the 18% of tickets sold via digital marketing efforts, 12.5% came from direct traffic to seetickets.us.

See Tickets Social Promotions delivered strong results while maintaining a $1.16 CPA

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